Growth, cultivated.

Welcome to Cult Magnolia. I’m Helen, and this is where I share what I’m building, testing and learning on the topics of digital business growth and technology - with a big focus on AI.

It’s not what you know, it’s what you don’t know.

Most businesses are tangled. AI is the biggest unlock of this decade. And almost no one is showing what real AI use actually looks like - out loud and in public.

I’d rather be one of those people.

Read the manifesto

More about me, and the work.

Why I’m doing this, what I’ve actually built, and the messy cross-functional work I keep getting drawn to.

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