Fractional CMO

A fractional CMO for small businesses, hands-on and month to month

Senior marketing thinking, without a full-time hire.

A full-time CMO doesn’t make sense for most small businesses. But someone still needs to own the plan, decide what to stop, and make sure the work actually connects to revenue. That’s what I do as a Growth Partner: a growth and systems lead, part-time.

Get in touchSee how I work

Growth Partner is from USD 3,000 a month.

What a fractional CMO looks like with me

  • Strategy and doing

    I set the direction and I’m hands-on in the work. Not the person who hands you a deck and walks away.

  • Whole business

    Strategy, marketing, AI and operations, often all in the same week, because that’s usually where the tangle is.

  • The systems, too

    I build and maintain the automations behind the plan, and train your team on them. Not a slide that someone else has to implement.

  • Month to month

    I stay on month to month with a handful of clients. No lock-in. Every system I set up, you or your team can run.

How it usually starts

Almost always with a Growth Diagnostic. It gives us a shared picture of what’s really going on and what to fix first. If ongoing help makes sense after that, we talk about it then.

Fractional CMO, agency or consultant?

  • Agency

    Runs channels for you. Good for execution at scale, weaker at deciding what matters.

  • Consultant

    Diagnoses and advises. Good for clarity, but you may be left to implement alone.

  • Fractional CMO

    Owns the plan and helps make it happen, part-time, including the automations. That’s the Growth Partner role: growth and systems lead.

How working together runs.

Take what you need and stop whenever it’s enough.

First, a free 30-minute call.

We talk through what’s going on and work out whether I can help. If I can’t, I’ll tell you.

Get in touch
  • Most people start here

    Growth Diagnostic

    I look at the whole business, tell you plainly what’s really going on, and what I’d fix first. You can stop there and run with the plan yourself.

  • A one-off build

    Project

    I build it with you, show you how it runs, and leave you capable.

  • Ongoing

    Growth Partner

    Your growth and systems lead, month to month, with a handful of clients. I own the plan and keep the systems running.

See all the ways to work with me

Questions people ask

What does a fractional CMO do?
Owns your marketing and growth plan part-time, and the systems behind it: sets priorities, decides what to stop, builds and maintains the automations, and makes sure the work connects to revenue. With me it’s hands-on, not just advisory.
How much does a fractional CMO cost?
Growth Partner starts from USD 3,000 a month, or from AUD 4,500 a month. It runs month to month, and I’ll confirm the scope before anything starts.
Is there a minimum contract?
No. Growth Partner work runs month to month.
Do I need a Growth Diagnostic first?
It’s the usual start, but not compulsory. It means we agree on what’s going on before either of us commits to ongoing work.
Do you work with US and UK businesses?
Yes. I work remotely with small businesses worldwide.

If you’d like to chat about how I might be able to help, send me a message at helen@cultmagnolia.com. We’ll start with a free 30-minute call, and if I can’t help, I’ll tell you.

Know something
isn’t working?

Send me a message and tell me what’s going on. We’ll start with a free 30-minute call.

Get in touchhelen@cultmagnolia.com