Marketing consultant
A marketing consultant for small businesses who looks past the marketing
What owners ask me for, and what’s usually going on.
People come to me asking for a new website, better ads, or someone to take things off their plate. Underneath, it’s usually something else: sales have slowed and you can’t put your finger on why, you’ve tried a few fixes and nothing’s stuck, and everything still runs through you.
So I don’t start with the channel. I start with what the marketing needs to do for the business, then work back.
Tied to bookings, not busywork
Most marketing help just posts content and hopes it works. That’s not what this is. Before we touch a channel, we connect it to the numbers that matter: enquiries, bookings, orders, repeat customers.
What I look at
Get found
Search, Google Business Profile, AI answers, social, referrals.
Be chosen
Your website, your offer, your reviews, and whether a stranger can tell why you’re the right pick.
Book easily
The enquiry or checkout path, and where people drop out.
Come back and refer
Email, follow-up, and the customers you already have.
“I hired an agency. I can’t tell if it’s working.”
I hear this a lot. Part of what I do is make the marketing readable: what it costs, what it brings in, and what to keep, change or cancel. Then you can decide with real numbers instead of fear.
When it’s not a marketing problem
Sometimes the channel is fine and the leak is the work around it. The same booking typed in three places. The follow-up that only lives in your head. The admin that eats the hours meant for customers. That’s operations, and often a small piece of AI, not another campaign.
I look at that too. There’s more on the AI and operations page.
How I work
Hands-on and plain-spoken. I’ll show you where AI can take real work off your plate, one step at a time, and I’ll leave you capable of running it.
How working together runs.
Take what you need and stop whenever it’s enough.
First, a free 30-minute call.
We talk through what’s going on and work out whether I can help. If I can’t, I’ll tell you.
- Most people start here
Growth Diagnostic
I look at the whole business, tell you plainly what’s really going on, and what I’d fix first. You can stop there and run with the plan yourself.
- A one-off build
Project
I build it with you, show you how it runs, and leave you capable.
- Ongoing
Growth Partner
Your growth and systems lead, month to month, with a handful of clients. I own the plan and keep the systems running.
Questions people ask
- What does a small business marketing consultant do?
- Works out what your marketing needs to achieve, finds what’s working and what’s leaking, and builds a plan you can run. I tie it to bookings and sales, not likes.
- Can you tell me if my agency is working?
- Usually, yes. I’ll look at what you’re paying, what’s being done, and what it’s bringing in, then give you a plain read on what to keep, change or cancel.
- Do you run ads or social media for me?
- Sometimes as part of a project, but the aim is to set it up so you or your team can run it. I don’t do long-term work you can’t take over.
- Do you only do marketing?
- No. Marketing problems are often operations or offer problems in disguise, so I look at the whole business.
- Can we work together if I’m in the US or UK?
- Yes. I work remotely with clients worldwide, async-first, with calls at times that suit you.
If you’d like to chat about how I might be able to help, send me a message at helen@cultmagnolia.com. We’ll start with a free 30-minute call, and if I can’t help, I’ll tell you.
Know something
isn’t working?
Send me a message and tell me what’s going on. We’ll start with a free 30-minute call.