Growth Diagnostic
The Growth Diagnostic: what’s really going on, and what I’d fix first
Most people start here.
I look at the whole business, tell you plainly what’s really going on, and what I’d fix first. You can stop there and run with the plan yourself.
What you get
It answers three questions, in order:
- What does my business actually look like right now?
- What could it look like?
- Why are we investing in these things and not those?
The one-line story
The current picture, told back to you so it’s readable.
Who you’re really for
1-3 customer types, framed by what they’re actually buying.
Your funnel, rated
Get found, be chosen, book easily, come back and refer, plus where the hours go on operations and admin. Strong, moderate or weak, each with the evidence.
The size of the prize
What closing the gap is worth, in your numbers.
What to measure
So you can see it move.
Where to invest
Now / Next / Later / Park, with a plain reason for each.
How it runs
- 1
A free 30-minute call
To check it’s a fit.
- 2
A kick-off, plus the data you have
Sales, bookings, analytics, ad accounts. If something’s missing, I say so rather than guess.
- 3
The analysis
Every number carries its source and date.
- 4
A walk-through
We go through it together on a call.
What it isn’t
Not a sales pitch for a retainer. The Diagnostic ends at a prioritised plan. If you want help building it, we talk about that after you’ve seen the plan.
Price
The Growth Diagnostic is USD 1,500, fixed. I’ll confirm it before we start. If you go on to a project, the Diagnostic comes off that price.
Questions people ask
- What is a Growth Diagnostic?
- A fixed-scope look at your whole business that tells you plainly what’s going on, what it’s worth to fix, and what to do first, laddered back to your own numbers.
- How long does it take?
- It depends on the business and the data you already have. I’ll tell you the timing on our first call, before any work starts.
- What do I need to provide?
- A kick-off call and whatever data you have: sales or booking exports, analytics, ad accounts, email stats. Missing data is flagged, not invented.
- Do I have to hire you afterwards?
- No. Many people run with the plan themselves. If you’d like help, a Project or Growth Partner arrangement can follow.
- Can you do this remotely for a business outside Australia?
- Yes. The whole Diagnostic runs remotely.
If you’d like to chat about how I might be able to help, send me a message at helen@cultmagnolia.com. We’ll start with a free 30-minute call, and if I can’t help, I’ll tell you.
Know something
isn’t working?
Send me a message and tell me what’s going on. We’ll start with a free 30-minute call.