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Build-in-public posts on AI, ops, growth, and the messy work of running modern businesses.

1 June 2026

Most people give up on AI sounding like them too early

Most people quit on AI sounding like them too early. The actual work isn't the brief. It's the loop after.

21 May 2026

Your business email is probably landing in spam (and you'd never know)

Three DNS records that almost nobody sets up when they connect a custom domain to their email - and that no one tells you about.

7 May 2026

How I built my website with AI - without being a developer

Three sessions, three days, no code typed by me. The part most 'I built X with AI' posts skip - the bit between 'AI can do this' and 'here's what I actually did'.

Cult Magnolia, 2026
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