Build-in-public posts on AI, ops, growth, and the messy work of running modern businesses.
16 August 2026
AI does not just need better prompts. It needs better operating context: the structure underneath a business that tells people and AI what is true, connected and actionable.
1 June 2026
Most people quit on AI sounding like them too early. The actual work isn't the brief. It's the loop after.
21 May 2026
Three DNS records that almost nobody sets up when they connect a custom domain to their email - and that no one tells you about.
7 May 2026
Three sessions, three days, no code typed by me. The part most 'I built X with AI' posts skip - the bit between 'AI can do this' and 'here's what I actually did'.