Latest
She asked for help with social media. It wasn't a social media problem.
A restaurant owner asked me for help with social media. Most of the answer was already sitting inside her business.
9 October 2026|3 min read
Writing
What I’m learning from running and fixing businesses, written up plainly. Including what broke.
AI won't fix a mess. Here's what it needs first.
Most people want the AI magic before anything is even vaguely organised. The useful part only comes after the boring part.
16 August 2026|3 min read
Most people give up on AI sounding like them too early
Most people quit on AI sounding like them too early. The actual work isn't the brief. It's the loop after.
1 June 2026|3 min read
Your business email is probably landing in spam (and you'd never know)
Three DNS records that almost nobody sets up when they connect a custom domain to their email - and that no one tells you about.
21 May 2026|4 min read
How I built my website with AI - without being a developer
Three sessions, three days, no code typed by me. The part most 'I built X with AI' posts skip - the bit between 'AI can do this' and 'here's what I actually did'.
7 May 2026|13 min read
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Get in touchhelen@cultmagnolia.com